In this section, you’ll find important information on how to effectively use our logo and maintain our visual identity.
Please take the time to review the guidelines thoroughly. After doing so, you may proceed to download the assets you require.
Primary Palette
At least one color from the Clerc Center’s primary palette must be included in every composition. This is key for communicating the Clerc Center brand. The navy and buff are nods to the Clerc Center’s partner, Gallaudet University.
Colors must be used consistently in key applications, including, but not limited to: flyers, publications, advertising, multimedia, business forms, and signage.
R17 G103 B177, C90 M42 Y00 K31
R00 G42 B71, C100 M41 Y00 K72
R255 G187 B67, C00 M27 Y74 K00
Secondary Palette
The secondary colors provide complements to the Clerc Center’s primary palette and can be used as accents throughout its marketing. These colors are often used as backgrounds and textures on social media. They do not replace the primary palette and cannot be changed, lightened, or tinted.
The red is a nod to the Model Secondary School for the Deaf’s colorway. With its significant contrast, the orange is intended primarily for calls to action buttons and text where extra attention is needed.
R193 G62 B37, C00 M68 Y81 K24
R46 G155 B229, C80 M32 Y00 K10
R237 G142 B74, C00 M40 Y69 K07
R182 G242 B244, C29 M12 Y00 K00
R 255 G 227 B 199, C 00 M 11 Y 22 K 00
R239 G242 B244, C02 M01 Y00 K04
Call to Action Color
R00 G137 B255
C100 M46 Y00 K00
R255 G85 B01
C00 M67 Y100 K00
Vertical and Horizontal Logo
A vertical logo stacks elements upward, while a horizontal logo places them side by side for wider layouts.
Inverse and Secondary Logo
An inverse logo uses reversed colors, while a secondary logo is an alternative design variation for different applications or contexts.
Typography
Typography is the art of arranging typefaces, font sizes, spacing, and layout to make text readable, attractive, and impactful.
Vertical Logo
This logo is the primary visual element used to create brand recognition for the Clerc Center. It features a bilingual, ASL-inspired “swish” for Laurent Clerc’s namesign and is colored to highlight our core triad: the Model Secondary School for the Deaf, Kendall Demonstration Elementary School, and the National Programs and Outreach team.
The “At Gallaudet” nameplate underneath is mandatory for communicating our tie to the University.
Horizontal Logo
In compositions in which height is limited, such as letterhead or banners, for example, the horizontal version of the primary logo can be used.
Inverse Logos
These logos are to be used on dark backgrounds when extra contrast is needed for visibility and legibility. If you have questions about whether to use the primary or the inverse logo, please email ccproductions@gallaudet.edu.
- Clear space
Remember to maintain clear space around the logo by not placing other elements or logos too close to it. The clear space is equal to 1/4 of the size of the logo.
- Inverse Variation
The inverse (or white version) of the logo is used on dark backgrounds.
Secondary Logo
This secondary logo is only available to the Clerc Center creative team. It is meant to be used throughout digital media as an avatar or favicon. You may see it in places such as conference materials, signage, and merchandise. If you have a specific use case for which you’d like to use it, email ccproductions@gallaudet.edu for permission.
- Primary Header Font
Montserrat
- Body Font
Inter
Typography
The fonts used for Clerc Center are Monsterrat, Inter, and Larken.
Montserrat is used primarily for headers and may also be used in all caps. Inter is primarily used for body copy. Larken is used less often and in more informal situations such as social media.
Matthew Lee Vita | Manager, Website and Design
Clerc Center National Programs and Outreach
KDES 3603 | 202.250.5050 (VP)
- Email Signature
The email signature must follow the approved Clerc Center branding template with no alterations. Logos, fonts, and colors are set for consistency. Personal logos or quotes should not be added within the design but may be used outside the template to maintain brand integrity.
Branding Kit
The Clerc Center Branding Kit provides logos, color schemes, fonts, and design guidelines to ensure a consistent and cohesive visual identity across all materials, enhancing recognition and communication. The full branding kit will be available in 2025, but the logo and signature are ready for immediate use.
