Brand Book Style Guide

In this section, you’ll find important information on how to effectively use our logo and maintain our visual identity.

Please take the time to review the guidelines thoroughly. After doing so, you may proceed to download the assets you require.

Primary Palette

At least one color from the Clerc Center’s primary palette must be included in every composition. These are key for communicating the Clerc Center brand. The navy and buff are nods to the Clerc Center’s university partner, Gallaudet University.

The Clerc Center Red is a nod to
Model Secondary School for the Deaf’s colorway. With its significant contrast, the Clerc Center Orange is intended primarily for calls to action buttons and text where extra attention is needed.

Clerc Center Blue
#1167B1

R17 G103  B177, C90 M42 Y00 K31

Clerc Center Navy
#002A47

R00 G42  B71, C100 M41 Y00 K72

Clerc Center Buff
#FFBB43

R255 G187  B67, C00 M27 Y74 K00

Red
#C13E25

C00  M68  Y81  K24

R193 G62  B37

Deep Sky Blue
#2E9BE5

C80  M32  Y00  K10

R46 G155  B229

Orange
#ED8E4A

C00  M40  Y69  K07

R237 G142  B74

Light Blue
#b6e0ff

C29  M12  Y00  K00

R182 G224  B255

Light Orange
#FFE3C7

C29  M11  Y22  K00

R255 G227  B199

Whitesmoke
#EFF2F4

C02  M01  Y00  K04

R239 G242 B244

Secondary Palette

The secondary colors provide complements to Clerc Center’s primary palette and can be used as accents throughout its marketing. These colors are often used as backgrounds and textures on social media. These colors do not replace the primary palette and cannot be changed, lightened, or tinted.

They must be used consistently in key applications, including but not limited to: publications, advertising, multimedia, business forms, and signage.

#801730

CM82  Y62  K50

R128 G23  B48

#511843

C00  M70  Y17  K68

R81 G24  B67

#D42E12

C00  M78  Y91  K17

R212 G46  B18

#872387

C00  M74  Y00  K47

R135 G35  B135

#FF8C7D

CM45  Y51  K00 

R255 G140  B125

#B688FF

C29  M47  Y00  K00

R182 G136 B255

#FFD1BD

C00  M18  Y26  K0

R255 G209  B189

#E4D2FC

C10  M17  Y00  K01

R288 G210  B252

#002947

C100  M42  Y00  K72

R0 G41  B71

#CC541F

C00  M59  Y85  K20

R204 G84  B31

#1266B0

C90  M42  Y00  K31

R18 G102  B176

#ED8F4A

C00  M40  Y69  K07

R237 G143 B74

#299EF5

C83  M36  Y00  K04

R41 G158  B245

#FFBA42

C00  M27  Y74  K00

R255 G186  B66

#96CCFF

C41  M20  Y00  K00

R150 G204  B255 

#FAEDBD

C00  M05  Y24  K02

R250 G237  B189

#3B3D3D

C00  M82  Y62  K50

R128 G23 B48

#94948F

C00  M00  Y03  K42

R148 G148  B143

#D4D2CF

C00  M01  Y02  K17

R212 G210 B207

#F5F2ED

C00  M00  Y03  K42

R148 G148  B143

Call to Action Palette

Too Blue to be True
#0089FF

R00 G137  B255

C100 M46  Y00 K00

Molten Core
#FF5501

R255 G85  B01

C00 M67  Y100 K00

Vertical and Horizontal Logo

A vertical logo stacks elements upward, while a horizontal logo places them side by side for wider layouts.

Clerc Center logo. A multicolored "C" with Clerc Center blue, MSSD red and Kendall gold.

Inverse and Secondary Logo

An inverse logo uses reversed colors, while a secondary logo is an alternative design variation for different applications or contexts.

Typography

Typography is the art of arranging typefaces, font sizes, spacing, and layout to make text readable, attractive, and impactful.

Clerc Center logo. A multicolored "C" with Clerc Center blue, MSSD red and Kendall gold atop the words "At Gallaudet

Horizontal Logo

In compositions in which height is limited, such as letterhead or banners, for example, the horizontal version of the primary logo can be used.

Want a downloadable version of our logo?
Click here and fill out the form to get started!

Remember to maintain clear space around the logo by not placing other elements or logos too close to it. The clear space is equal to 1/4 of the size of the logo.

Clerc Center logo. A multicolored "C" with Clerc Center blue, MSSD red and Kendall gold.

The inverse (or white version) of the logo is used on dark backgrounds.

Secondary Logo

This secondary logo is only available to the Clerc Center creative team. It is meant to be used throughout digital media as an avatar or favicon. You may see it in places such as conference materials, signage, and merchandise. If you have a specific use case for which you’d like to use it, email clerccenter.communications@gallaudet.edu for permission.

Montserrat

Inter

Typography

The fonts used for Clerc Center are Monsterrat, Inter, and Larken.

Montserrat is used primarily for headers and may also be used in all caps. Inter is primarily used for body copy. Larken is used less often and in more informal situations such as social media. 

Clerc Center logo. A multicolored "C" with Clerc Center blue, MSSD red and Kendall gold.

Matthew Lee Vita | Manager, Website and Design
Clerc Center National Programs and Outreach
KDES 3603 | 202.250.5050 (VP)

The email signature must follow the approved Clerc Center branding template with no alterations. Logos, fonts, and colors are set for consistency. Personal logos or quotes should not be added within the design but may be used outside the template to maintain brand integrity.

Branding Kit

The Clerc Center Branding Kit provides logos, color schemes, fonts, and design guidelines to ensure a consistent and cohesive visual identity across all materials, enhancing recognition and communication.

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